ASOS.com Ltd

2010

Blake Lively vs Kim Kardashian in DVF »

Blake Lively vs Kim Kardashian in DVF

Last month, Blake Lively was spotted filming in Paris as the style savvy Serena Van der Woodsen. She looked lovely in a Diane Von Furstenberg peelo plaited chiffon dress especially because of the cinched waist, Nancy Gonzalez python tote and the Pierre Hardy tan sling backs. So I was a little disappointed when I saw an image of Kim Kardashian in

Where Did It All Go Wrong?|American Apparel »

Where Did It All Go Wrong?|American Apparel

Remember back in April when the American Apparel rummage sale caused chaos on Brick Lane because organisers failed to prepare for the 2,000 people who descended upon the store resulting in fights, injuries and three arrests? It’s hard to believe that just four months later, a company with such a fiercely loyal following now appears to be sinking

Plumscious Pouts|Beauty »

Plumscious Pouts|Beauty

As the warm weather looks set to make way for a much crisper climate, so too must our summer lipstick shades in favour of the latest colours. Out go the vibrant hues of peach and tangerine, cue something a little sultrier: Midnight Plum. Whilst the idea of such a dark shade may conjure up images of the experimental 90’s, we need to

Cape Town|Trends »

Cape Town|Trends

This season is all about the hunt for the perfect cape-think little red riding hood, but in softer,more romantic colours.The Cape made a brief stint on the 2009 catwalk,so impressive that designers decided to embrace the trend and make it a bigger story for AW10 like the Hussein Chalayan camel cape story.The high street is already awash with

Meet the Designer|Rodarte »

Meet the Designer|Rodarte

"It’s been really amazing. It was easy for us to find a world that we could create for ourselves”, says Laura Mulleavy of her and sister, Kate, beginning their label, Rodarte in California. “L.A. is kind of a strange and beautiful creature”, adds Kate of the town where they work, away from the chaos of New York, where they show each

Heels of Architecture »

Heels of Architecture

For AW10, some designers took their love of Architecture quite literally and applied them to their footwear. The result was statement heels that work beautifully with this season’s moody prints, as seen at Proenza Schouler.Wooden-platform, stacked-heel shoes by Jack McCollough and Lazaro Hernandez are the sort of bold architectural shoes

Meet Another Word For Pink »

Meet Another Word For Pink

‘I really truly believe that everyone looks better in clothes that fit them properly,’ Breeyn McCarney tells me, and therein lies the philosophy behind Another Word For Pink; a Toronto-based made-to-measure online clothing brand, which features a range of uniquely stylish dresses. But made-to-measure doesn’t mean multiple fittings

Blake Lively Preens »

Blake Lively Preens

The other celebrity to bring sexy back to Comic-Con 2010 was Blake Lively, in a daring cleavage-enhancing Preen ensemble. Following Scarlett Johansson's lead at the San Diego comic and movie convention, Blake appeared before fans to promote forthcoming film The Green Lantern and chose an outfit that no doubt went down a treat with the swarms

Verde Rocks, literally! »

Verde Rocks, literally!

I was recently introduced to this brande-Verde Rocks-by somebody who loved their pieces so much she kept replacing a prized necklace which had been lost several times,that in itself convinced me it was worth a look! The ethos behind Verde Rocks is not to preach green issues to us impulsive shoppers when we least want to hear it, but simply to

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