Maxmara
3.1 Phillip Lim
Zimmermann
by Vicky Thoma
If you’re not already jealous that Mulberry named a bag after her, you will be now after news that Alexa Chung has put her name to another collaboration. US clothing retailer- Madewell, has formed a new partnership with our favourite It-Girl which created a major buzz for the fledging brand when it unveiled their AW10 collection Monday evening at New York Fashion Week. The vision is for laid back, cool girly street style which is everything we have come to know and love about Alexa. From the tomboy shorts and tea-dresses, to the models sporting barley there make up and undone hair. The collection created such a buzz that even Anna Wintour was in attendance.
Pictures are soon to be released on the Madewell facebook page. Unveiling a fashion line at New York Fashion Week seems to be a trend for Brit girls lately; first Victoria Beckham, now its Alexa and we hear Daisy Lowe is next? The collection is due for release in September and you will be able to get a piece of Alexa’s wardrobe online at Shopbop . I know I’ll be getting mine!
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